Previously used displays of this size had to be taken to clients by freight forwarding companies, at enormous expense. The new fittings display was made from cardboard. A clever folding technique made possible a compact packet. Unfolded and strengthened with profiles, 250 kg of goods could be accommodated.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

Development of a display for the product launch of a new generation of Hewlett-Packard hand-held devices.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

The design of a modular presentation system for use by retailers and in trade fairs. The basis of the system is the intelligent plastic fastening element which attaches to aluminium tubes and allows a multitude of plates with door hardware to be easily mounted and quickly changed.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

A central pillar was the basic element for the construction of an independent shop system. This heightened the presence of the trays and "served" the goods to potential customers. A careful combination of metal and genuine wood underscored the quality of the goods being offered.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

A simple cardboard display designed in accordance with the image of the shop system used served to support sales drives.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

On the shelves the slanting cut gives the packaging a relief-like appearance with an interesting pattern. Two simple openings suffice to turn packaging into a sales display for counters and shop windows.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

The brief was to highlight in a display the possibility to make attachments to the Basis Plus System. The circular configuration of the attachments provides a clear indication of the ways in which the basic frame can be used. A firm favorite. For more than five years dealers requested the display for sales support purposes.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

A redesign of the existing retail product presentation system for the power-tool range. The project involved a completely new arrangement of consumables in ??-packaging, tool and accessory placement, as well as the graphic design of all packaging and lighting elements. The goal of the project was to increase sales volumes and strengthen the presence of the Festo brand in retail outlets.

Project management: Herbert Pauser, ahape GmbH and Martin Topel, Topel and Pauser Industrial Design

The success of a product depends strongly on the presentation at the point of sale. Functional and attractive display solutions and quick access to the goods support the sales. Premium appearances with an individual product presentation complement the brand image of your company and differentiate your products. We also create for your products high-quality display systems out of metal or paper.