Design of a display for the product launch of a new generation of Hewlett-Packard hand-held devices.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

The brief was to replace the wooden displays used previously for presentations with a light system. The result was a plastic profile surrounding a tube. The new system enables various configurations of objects, ranging from triangular to star-shaped displays.

Select materials support the corporate philosophy of marketing high-end products. Despite the high-quality presentation the manufacturing costs involved were half those of previously used displays.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

The brief was to highlight in a display the possibility to make attachments to the Basis Plus System. The circular configuration of the attachments provides a clear indication of the ways in which the basic frame can be used.

A firm favorite. For more than five years dealers requested the display for sales support purposes.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

A redesign of the existing retail product presentation system for the power-tool range. The project involved a completely new arrangement of consumables in packaging, tool and accessory placement, as well as the graphic design of all packaging and lighting elements. The goal of the project was to increase sales volumes and strengthen the presence of the Festo brand in retail outlets.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

Previously used displays of this size had to be taken to clients by freight forwarding companies, at enormous expense. The new fittings display was made from cardboard. A clever folding technique made possible a compact packet. Unfolded and strengthened with profiles, 250 kg of goods could be accommodated.

Project management: Herbert Pauser, ahape GmbH and
Martin Topel, Topel and Pauser Industrial Design

We are developing since many years creative and target oriented marketing strategies in the field of consumer and industrial goods and services. Focusing on the implementation of your corporate objectives. Analysis, conceptual design and implementation from one source offer optimal results without any inefficiency. That means in practice custom and economic solutions with measurable results. The visual communication is an effective instrument to position your services and products. Get a head start to the competition, strengthen your market position and increase the customer loyalty. Trust in our long-time know-how also in developing orientation and guidance systems.

Ahape successfully cooperates for a long time with the designer from Lichtenberg Mediengestaltung.